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This sequence of change and transition works as a cycle that repeats over time and in some cases results in organizational transformation. In response to these observations we created a multi-use Organization Cycle™ Model for learning, auditing, assessing, applying- strategically.
This overview covers four phases in sequence forming a cycle. A newly forming organization’s (in birth) phases are Vision, Start-up, Application, Refinement. For a ‘mature’ organization facing ‘where to go from here’, the cycle begins with Re-Vision and follows through as presented.
Re-vision: A time where the previous vision is restated, refined or confirmed to clarify vision for the organization looking to create the future. Culture- the underlying values, principles, and behaviors that influence and define how people relate and interact are given the same re-look. Vision and culture greatly influence who joins the organization, who stays and who exits. Re-vision commonly spans a 2-6 month period.
Start up: Putting to work the new focus, strategy, priority, expertise, behaviors, processes, resources and people that were created or involved in the re-vision phase. Startup can be exciting, motivating and a time where people see the opportunity ahead and how they are essential in putting the vision to work. It can also be confusing and stressful; some may have difficulty seeing how and where they fit in the new picture. Startup includes facing challenges.
In effective startup- the ‘new’ is started and debugged, learning is at a high point, people make mistakes and learn from them. People find common ground, norms and standards emerge, and consistency and continuity take place as a practical, natural way of working, serving and doing business. This forms the foundation for performance and results.
Managing change and dealing with the stresses of change are critical skills. Understanding culture (the soft stuff which significantly influences the hard stuff) vs. technology (the hardware and structure stuff) and investing in reshaping culture is vital. Building culture involves identifying and investing in values, creating new behaviors and competencies aligned with achieving the re-vision. It also means supporting and reinforcing existing behaviors and competencies when no change is required. The startup phase commonly lasts for 12 months.
Application: At this point the vision is in place, culture is forming through startup, testing has worked out initial bugs, and some improvements are in place. Measuring, monitoring and evaluating progress leads to refinement and continuous improvement as part of running the cycle. This is where the organization’s functioning as a total system is practiced and tested as a natural way of working, interacting, and serving. What was tried or suspected in the startup phase is now verified and standardized as part of the maturing and streamlining process of a growing system and group of people. This commonly spans 12 months, reflecting a full-year business cycle. The more complex the organization and systems/processes the longer this phase lasts. The more conflict, significant disagreement or dysfunction- the longer this phase lasts. Some organizations and people get stuck here and keep re-cycling through people, startup and application.
Refinement: It’s now been a little over two years and two yearlong cycles. This phase commonly includes refining and honing, adding points of distinction, pursuing niche markets, growth, expansion, innovation. It appears some people are ready to do more or go to the next level- whatever that means specific to the organization and situation. Refinements clearly lead to continuous improvement and innovation. This phase sees new members enter and planned leadership succession taking place throughout the organization. Members also exit based on fit or performance decisions and realities.
Succession and transition become effective
when the focus, strategy, systems, values and guiding principles of the organization are now owned by the people who give the organization meaning. These foundational elements move from subjective (attached to a few specific people) to being a natural, integral part of how and why the organization functions, interacts and exists. Culture is in place, relevant and ‘lived’.
Year three begins refinement and can continue purposefully for many years until the need for Re-vision emerges. When things are not working, markets are changing, or people are neither functioning effectively nor aligned with where the organization is, the organization may need to move back to Re-vision or Startup. One indicator is the extent to which the organization is able to remain aligned internally with those served externally and with the external market and world.