Create and conduct a strategic process to determine the feasibility, risk and return for a local manufacturer pursuing growth to become a regional market leader. Combining market, competitor, external factors assessment with internal capacity, capability and workforce SWOT assessment we were able to identify and define a defensible market position where this organization could gain competitive advantage and continue growth while achieving profit projections. Strategic work was focused on the executive team with follow on plan communication and rollot on the leadership level moving to an enterprise-wide initiative. Also clarified metrics and application of a measurement process in real time.
Two years later this organization continues profitable growth, market expansion, product line extensions and has increased capacity utilization operating out of two geographical locations to best serve the expanded East Coast market.