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Create an Integrated National Identity — While Retaining Regional Focus

Bring together five divisions, within one company (each led by a president), representing 25 states and over 800 retail locations across the US. Established common strategic vision and plan, created implementation strategy bringing together group-wide implementation integrated with divisional plans and implementation. Worked with corporate executive staff, divisional presidents and each divisional leadership team.

Critical Outcomes:

2005 marks the second year implementation on the group and divisional levels, creating a unified brand with regional focus and customer sensitivity. Change process impacting organization strategy, design and culture. This group leads the total organization in sales revenue and profitability increase for the past two years.